A Killer Marketing Portfolio is a critical tool for any marketer, particularly one that is searching for a latest job. By spending a bit of time making a portfolio for a job interview, you’re capable to provide any potential interviewer visual proof of what you can do and how well you can do it.

Sending a Resume says                                 This is what I’m telling you                                                                             I can do

Sending a Resume and a Portfolio says     This is what I can do and

                                                                             here is the evidence

What to Involve in a Killer Marketing Portfolio

It is very tempting to involve a visual of every campaign you were linked with that had positive results. Do not do it, at best it claims – I was actually busy. Most likely it says – I’m not able of reviewing data and isolating what is significant which are critical qualities for a marketer. The basics you require to involve in your marketing portfolio are:

• Cover Page
• Table of Contents
• Updated Resume Examples
• 5-6 Samples of your work
• Awards & Recognition

Choosing the Best Pieces for Your Killer Marketing Portfolio

The first three items in the portfolio are quite easy to comprehend. Things begin to get more complex when you piece together the samples of your work. How do you select which ones to involve? I would suggest the following items:

• An Integrated Marketing Campaign – It is significant to prove you’re strategic thinker and featuring an integrated marketing campaign will show this. Involve assets such as traditional media, print, website, social content, video and email. This will also reflect your experience across every advertising medium.
• An Innovative Idea – This might be a product launch, upgrade, line extension, latest advertising avenue, procedure improvement or latest customer channel. This kind of activity indicates you’re a creative thinker and will subtly sell your communication and planning qualities as any of these projects will include cross functional team management.
• An Activity with Great Outcomes – This should be different from the strategic campaign and perfectly you’ll have had reasonably high participation in the activity. Activities or tasks that resulted in increased brand awareness, loyalty, sales and profit are all great instances to use.
• A Challenging or Failed Activity – This is possibly the last thing you need to involve but it can really work very well for you. A challenging activity or one that didn’t meet its objectives permits you to talk about perseverance, issue solving, adaptability and significantly learning from failure. By agreeing that you learnt from some things that went wrong indicates you’ve a lot of emotional intelligence which we now know is the most significant leadership quality.

Once you’ve collected together the primary components of your marketing portfolio you require deciding on a format. There are several digital portfolio options involving setting up your own website or blog, utilizing LinkedIn, utilizing portfolio programs such as PortfolioBox or more mainstream approaches like Powerpoint or Presi.