If you’re applying for jobs, especially as a student or early-career professional, one interview question you should always be ready for is
“What fascinates you about our products or services?”
It may seem like a straightforward question, but the quality of your answer depends entirely on the research you’ve done—and your ability to turn that research into insight.
Why Interviewers Ask This Question
Hiring managers don’t ask this question to hear you recite product names. They’re testing two things:
- How much effort you’ve put into learning about the company.
- Whether you’re genuinely interested in what the company creates or does.
Two Approaches: Weak vs. Strong Research
Let’s say you’re interviewing with Apple, but you’ve never used or researched their products. You have just one day to prepare.
Minimal Research Answer:
“I think the iPhone is a great phone, and the iPod is a good music player. I’ve heard Macs are expensive but solid.”
This sounds generic, uninformed, and forgettable. It tells the interviewer nothing meaningful.
Strong Research Answer:
“What fascinates me about Apple is how it leads innovation. While most companies respond to market demand, Apple creates demand. The iPhone and MacBook aren’t just tools—they’ve shaped how people live, work, and connect. That kind of forward-thinking product design is something I deeply admire.”
This version showcases your understanding of the company’s philosophy and your ability to analyze its impact.
Tips to Nail This Question
- Go beyond the product list: Don’t just name products—analyze them.
- Connect with company values: How do their products reflect innovation, sustainability, or customer focus?
- Be specific: Refer to actual features, designs, or use cases.
- Share your perspective: What do you admire personally? What excites you professionally?
No “Right” Answer—But There Is a Wrong One
There’s no universal answer that fits all companies. What truly fascinates you may vary—but a weak or surface-level answer shows a lack of preparation. Always take the time to research thoroughly and think critically.
Conclusion
The question “What fascinates you about our products?” is more than a conversation starter—it’s your chance to prove you care about the company and the work they do. For job seekers and students, this is a prime opportunity to stand out from the competition. Do your research, speak intelligently, and show that you’re already thinking like someone who belongs on the team.