Are you fascinated in learning more about companies you are interested in working for? Do you have an interview scheduled, and want to learn more about the company? LinkedIn Company Follow is a key tool job seekers can use for researching employers and discovering contacts at organizations where they might like to work. It is also a way to receive updates about a company.

Read below for information on the benefits of using the LinkedIn Company Follow tool.

Also read detailed instructions on how to follow a company on LinkedIn.

The Benefits of LinkedIn Company Follow

A company’s page has information about the company. This often involves a summary of the company, contact information for the company (including company location and website), and company updates. You can also check out your connections who are employed at the company or connected to the company.

The company page also often as a “See jobs” button, which allows you to see a list of current job openings. Below are some ways that you can benefit from following a company:

Find the right company for you. When you follow a company, you will get regular updates about the company on your feed. For instance, you’ll see news articles about the company, information on new job openings, and other updates. Job seekers can use this information (as well as the information on the company page) to learn about the company’s culture.

This can be a beneficial way to decide if you want to apply for a job at that company.

Learn about the company for an interview. If you’re interviewing with a company, checking out their LinkedIn page can give you information on the history of the company, the number of workers they have, and more. When you follow the company, you will receive updates about the company, which will show you the latest trends at the organization.

Highlighting the most recent company information in your interview will show that you are up-to-date on the LinkedIn company follow and its place in the industry.

Review connections at the company. A list of your first-degree connections at the agency will be visible on the right side of the company profile page. Consider reaching out to one of your connections to gain an insider’s perspective on working at the firm. Company insiders may provide introductions to other staff in target departments or referrals to job openings. If you have an interview lined up, they might be able to give you advice.

Get more connections. If you don’t yet have any contacts at the LinkedIn company follow, you can still find connections who can help you with your job search. Click on the button in the right-hand corner of the company page that says “See all employees on LinkedIn.” This will show you everyone on LinkedIn that works for the organization. You can then filter the list to only show you second-degree contacts.

Underneath the second-degree connection, you can click on the “shared connections” to determine which of your first-degree contacts is directly connected to each second-degree contact. You can then reach out to your first-degree connections and request an introduction to the second-degree person at their target organization.

Find jobs. If you read about the company and are fascinated in a job there, click the “See jobs” tab towards the top of the page. This will show you all recently posted jobs, as well as jobs that match your skills. Click on a job to get more information, and to learn how to apply.

The bottom of the page will have an “Employee insights” section that involves information on locations of jobs, seniority levels, education levels, and required skills. This will give you information about the current employees at the company. Use this information to understand the makeup of the company, and the kinds of skills they are looking for in employees. If you follow the company, you will get updates on new jobs at the organization in your feed.

Tips to Follow a Company on LinkedIn

• Sign in to LinkedIn (you will require registering if you’re not a member)

• Click on the search icon at the top of any LinkedIn page. Then, select “Companies” from the list of options at the top of the page.
• Type a company name in the search field.
• Click the “Follow” button to the right of the company name in the search results list.
• If you’d like to learn more about the company before following, click the company name to see more details. You can click the “Follow” button in the upper right of that page to begin following the organization if you decide to do so.

How to Unfollow a Company

To update or change the list of companies you’re following, go to the company page, and then click ‘Unfollow” at the top of the page.

Also keep in mind that companies can see who is following them through their reporting features.