Company Sector: Telecom
Company Type: Large Telecom Multinational Company
Salary Range: 90K to 120K
Position Title: Assistant Manager Geomarketing Analysis & Research
Location: Lahore
Essential Requirements:
— About 2 to 3 years work experience
— Experience of working currently in:
Job Objective:
— Process owner of Geo Marketing function of the company
— Commercially optimize CAPEX (Existing and future investment) and OPEX (Revenue and network utilization) on geo marketing principles
Main Responsibilities:
— Perform the following core activities:
— Integration of Geographical intelligence into all of company’s marketing aspects
including sales and distribution
– Any aspect of the marketing mix – the Product, Price, Promotion, or Place
(geo targeting).
– Market Segmentation
— Objectively manage and plan network expansion
— Campaign design for underutilized regions and Districts to increase the traffic.
— Run & Control demand based site selection whereas the territory/area/location is the fundamental factor
— Using Geo-location information and Digital maps is the key.
— Regular monitoring of cluster wise utilization and share the updated report twice a month.
— Preparing and delivering daily, bi-weekly and monthly reports to be presented to
the management encompassing network traffic, Network utilization, City Utilization,Cluster Utilization, VLR subs track record and subscriber analysis.
— Responsible for business case development for newly integrated sites , Repeater
installation ,LBC campaigns
— Responsibilities include preparation of business cases for expansion plans, conducting joint surveys of short-listed destinations, development of business proposals for indoor solutions, post launch evaluation and conducting business
analysis for ad-hoc projects
— Regular visits of underutilized clusters/districts for coverage check before launch of
the campaign.
Key Performance Indicators:
— Performing detailed analysis of all company Launched cities & Clusters for better Utilization.
— Up to date competition analysis
— Coherent and result oriented Geo Marketing Strategy
Knowledge/ Experience/ Skill:
— Education Required:
— MBA
— Bachelors in Engineering/ Computer sciences
Experience Required:
— 2-3 years of experience in responsible Multinational organization in a related field and a proven ability to
communicate verbally effectively with stakeholders.
— Excellent telecom market knowledge and understanding of market tariffs.
— Strong technical background.
— Hand on experience in Using Google Earth & Map Info
Skill Set Required
— Strong command over Ms, Excel, Power point & Microsoft Word.
— Outstanding written & verbal communication skills.
— Knowledge of statistical analysis (regression & correlation
analysis)
— Good analytical & problem solving skills.
— Ability to manage team dynamics & work independently
— Excellent planning & organization skills
— Proactive approach & willingness to take ownership of issues