Sales are one of the most complicated aspects of business. Sales staff requires trying to sell a product that might or might not be worth purchasing to a person or business that might or might not actually require it. Sales is its own art form. It takes an astonishing command of the English language, powerful interpersonal qualities, and the capability to choose on minute changes in behavior.
Most of all, it includes the capability to utilize persuasive language and famous sales techniques in case to do it victoriously. One of the ways that interviewers like to check a candidate’s sales capability is by inquiring the applicant to “Sell me this pen.”
Tips to Sell a Pen
The objective of this query is to observe that you have the capability to be persuasive about something as simple and random as a pen. Effective sales are not merely about the listing off the characteristic of a product. When you are selling a pen, you don’t need to pick up the pen and begin listing off:
- It writes.
- It’s beuatiful.
- It has a click characteristic.
- It has a comfort grip.
That is amateur sales. Anyone can list off the characteristics of a product. It’s not persuasive and does not wow anyone. It is a pen. What you need to do is sell the “customer” (in this case, the employer) on the pen as a solution. Concentrate on what the client’s requirements are, and how the pen meets those requirements.
“Have you ever required remembering something for a long period of time? Have you ever required to write a check or sign a contact but did not have the tools on hand to do so? Permit me to launch BIC pens. BIC pens are designed particularly to assist you to write down items you require to remember, while it is reliable ink is designed to withstand even the harshest atmospheric conditions. BIC is an industry leader in helpful writing devices that permit you the chance to keep track of various items on all kinds of paper, all over the world.
“Easily accessible and portable, BIC pens have come with a yearlong supply of ink, capable to write any words you require to jot down at entire hours of the day 7 days a week. But that is not all. Have you ever caught a colleague sleeping on the job? With a BIC pen, you can utilize the pointy tip to hit them into alertness”.
Take Away Interview Tips
- Concentrate on how the product addresses the client’s requirements.
- Be very confident and persuasive.
- Ignore acting as flustered by the query.