· Monitor customer preferences to determine focus of sales efforts.
· Direct and coordinate activities involving sales of commodities, or other subjects of sale.
· Determine price schedules and discount rates.
· Review operational records and reports to project sales and determine profitability.
· Direct, coordinate, and review activities in sales.
· Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
· Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
· Prepare budgets and approve budget expenditures.
· Represent company at trade association meetings to promote products.
· Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
· Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
· Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
· Direct foreign sales and service outlets of an organization.
· Assess marketing potential of new and existing store locations, considering statistics and expenditures.
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