Hiring Alert!
We are looking for an experienced professional to join our team as an Assistant Brand Manager - Fashion.

Location: Karachi

Requirements:
1. 4 to 6 years of experience in brand management or marketing (specifically within the Fashion, Apparel, or Lifestyle retail industry).
2. Proven experience in executing 360-degree campaigns (BTL, Social Media, and In- store activations).
3. Experience coordinating with vendors, designers, and floor managers.
4. Bachelor's degree in Marketing, or a related field (MBA is a plus).

Responsibilities:
1. Campaign Execution: Execute seasonal fashion launches and weekly promotional activities, ensuring all marketing collateral is delivered on time and on brand.
2. Visual Merchandising Alignment: Collaborate with the VM team to ensure in-store displays, window layouts, and signage reflect current fashion trends and campaign themes.
3. Product Lifecycle Support: Monitor stock movement and sales data to suggest tactical promotions for specific fashion categories (e.g., seasonal clearances or new arrivals).
4. Digital & Content Coordination: Assist in the creation of fashion look books, social media content, and digital catalogs that resonate with the target demographic.
5. Market Intelligence: Conduct regular competitor benchmarking and trend spotting to ensure the fashion portfolio remains competitive and "on-trend."