B2B Lead Generation Specialist

at Trade Wheel
Location Karachi, Pakistan
Date Posted September 10, 2026
Category Call Center & BPO
Job Type Full-time
Qualifications Graduate or Undergraduate
Career Level Mid level
Experience 2–5 Years
Gender Both
Base Salary -- Not Mentioned --
Currency PKR

Description

THEY'RE HIRING | B2B LEAD GENERATION SPECIALIST

Are you experienced in generating qualified international B2B leads through organic and paid channels? Join our growing team!

Experience: 2–5 Years
Employment Type: Full-Time

Key Responsibilities
Generate qualified B2B leads through LinkedIn, Facebook, and other digital platforms.
Manage and optimize paid lead-generation campaigns.
Identify target companies and key decision-makers, including Buyers, Procurement Managers, Importers & Business Owners.
Conduct prospect research, outreach, follow-ups, and lead qualification.
Track leads, CPL, conversion rates, and campaign performance.

Requirements
2+ years of proven B2B lead-generation experience.
Hands-on experience with LinkedIn, Facebook/Meta Ads, and organic outreach.
Experience with LinkedIn Sales Navigator, Apollo, or similar tools is a plus.
Strong research, targeting, analytical, and communication skills.
Experience in B2B marketplaces, import/export, manufacturing, or international business is preferred.

Important: Candidates with only social media posting/content management experience and no hands-on B2B lead-generation experience will not be considered.

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