Conversion Optimization Specialist

at Urbansole
Location Lahore, Punjab, Pakistan
Date Posted February 23, 2024
Category Retail
Job Type Full-time
Qualifications BBA/Bsc in Marketing/Data Analysis
Career Level Mid Level
Experience 2 years
Gender Both
Base Salary -- Not Mentioned --
Currency PKR
Send Resume at recruitment@urbansole.com.pk

Description

Urbansole is looking for a dynamic professional to join the E-commerce Team.

Position: Conversion Optimization Specialist

Education: BBA/Bsc in Marketing/Data Analysis or related field
Experience: Minimum 2 years experience
Location: DHA Phase 8 Lahore

Responsibilities
1. Manage key conversion points in the marketing funnel.
2. Optimize the leading pages, website calls to action, and lead generating forms.
3. A/B test and continually measure the performance of CTAs.
4. Optimize the Marketing's conversion paths.
5. Optimize the lead to customer conversion rate.
6. Perform ongoing keyword discovery, expansion, and optimization.
7. To ensure SEO best practices with the development team.

Skills
1. Proven SEO & SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
2. In-depth experience with website analytics tools e.g., Google Analytics, NetInsight, Omniture, WebTrends.
3. Experience with bid management tools e.g., Click Equations, Marin, Kenshoo, Search ignite.
4. Working knowledge of HTML, CSS, and JavaScript development and constraints.

Interested candidates can share their resume