Conversion Optimization Specialist
| at | |
| Location | Lahore, Punjab, Pakistan |
| Date Posted | February 23, 2024 |
| Category |
Retail
|
| Job Type |
Full-time
|
| Qualifications | BBA/Bsc in Marketing/Data Analysis |
| Career Level | Mid Level |
| Experience | 2 years |
| Gender | Both |
| Base Salary | -- Not Mentioned -- |
| Currency | PKR |
| Send Resume at | recruitment@urbansole.com.pk |
Description
Urbansole is looking for a dynamic professional to join the E-commerce Team.
Position: Conversion Optimization Specialist
Education: BBA/Bsc in Marketing/Data Analysis or related field
Experience: Minimum 2 years experience
Location: DHA Phase 8 Lahore
Responsibilities
1. Manage key conversion points in the marketing funnel.
2. Optimize the leading pages, website calls to action, and lead generating forms.
3. A/B test and continually measure the performance of CTAs.
4. Optimize the Marketing's conversion paths.
5. Optimize the lead to customer conversion rate.
6. Perform ongoing keyword discovery, expansion, and optimization.
7. To ensure SEO best practices with the development team.
Skills
1. Proven SEO & SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
2. In-depth experience with website analytics tools e.g., Google Analytics, NetInsight, Omniture, WebTrends.
3. Experience with bid management tools e.g., Click Equations, Marin, Kenshoo, Search ignite.
4. Working knowledge of HTML, CSS, and JavaScript development and constraints.
Interested candidates can share their resume