Position: Digital Marketing Manager
Location: North Karachi Industrial Area
Industry: Pharmaceutical
Education: Undergraduate/Master’s Degree in Business/Management Science
Experience: 3+ years of experience in Digital Marketing

Role
- Lead a team of performance marketers to plan and execute paid marketing campaigns across multiple channels including Facebook, IG, Google, TikTok, etc.
- Measure and report performance for digital marketing campaigns and assess against respective campaign goals.
- Plan A/B tests across audiences, ad placements and creative for optimizing campaign results.
- Develop detailed quantitative analysis while forming meaningful insights to business performance for digital marketing campaigns.
- Create social media marketing and content strategies to align companies' social profiles with over- arching marketing strategy.
- Set KPIs to effectively track results and progress for social media channels and content campaigns.
- Plan and manage social media calendars and influencer campaigns to achieve marketing goals.
- Align social media calendars to overall digital strategy by liaising with strategy and performance marketing teams.
- Manage community engagement and compile, comments, feedbacks and reviews to generate qualitative insights.

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