We are looking for a senior professional to lead our video strategy across YouTube, Facebook, Instagram, TikTok, and emerging platforms. This is a leadership role with the mandate to build and scale our video presence across news and entertainment properties.

Key Responsibilities

• Define and execute the overall social video strategy.
• Develop video formats that maximize reach, watch-time, and engagement.
• Lead and grow a team of editors, producers, and creators.
• Align content, editorial, and commercial priorities into one cohesive video roadmap.
• Track performance analytics to drive decisions and continuously improve output.

What We’re Looking For

• Proven track record in social-first video (media, news, or entertainment).
• Strong grasp of platform dynamics (YouTube algorithms, Reels/TikTok trends, Facebook video strategy).
• Ability to balance creative vision with performance and monetization goals.
• Leadership experience in building and managing content teams.

Location: Karachi (flexible for the right candidate)