Hudson Pharma | Job Opening - Performance Marketing Specialist

We're looking for a highly analytical and growth-focused Performance Marketing Specialist for Hudson Skincare to own and scale our paid acquisition channels. This role is ideal for someone who understands how to drive profitable growth through data, creativity, and continuous optimization across the full customer funnel.

Job Responsibilities:
. Plan, execute, and scale paid campaigns across Meta Ads and Google Ads (TikTok experience is
. Optimize campaigns based on ROAS, CAC, MER, LTV, and other core performance metrics. a plus).
. Test and scale high-performing creatives, hooks, offers, and UGC concepts.
. Develop and optimize full-funnel acquisition strategies from awareness to conversion.
. Analyze campaign, cohort, and retention data to identify growth opportunities.
. Ensure accurate tracking and attribution using GA4, Meta Pixel, and Google Tag Manager
. Collaborate with creative and web teams to improve landing pages and conversion rates. (GTM).
. Manage advertising budgets efficiently and scale campaigns profitably.
. Monitor trends, competitor activity, and emerging growth opportunities in D2C marketing.

Candidate's Background:
. Educational Profile: Bachelor's/Master's in Marketing or related discipline.
. Work Experience: 3-5 years of experience in D2C performance marketing, Proven track record of scaling campaigns with strong ROAS. Strong experience with Meta Ads (must) + Google Ads, Shopify/eCommerce platforms
. Geographical Placement: Hudson's Head Office, Karachi.