Search Engine Optimization Specialist
at | |
Location | Karachi, Pakistan |
Date Posted | October 9, 2025 |
Category |
SEO
|
Job Type |
Full-time
|
Qualifications | Bachelor’s degree |
Career Level | Mid Level |
Experience | 2+ years |
Gender | Both |
Base Salary | -- Not Mentioned -- |
Currency | PKR |
Description

Job Description : SEO & AI optimization Specialist
We are seeking an experienced SEO & AI optimization Specialist to develop and execute advanced SEO strategies while leveraging AI-driven tools and LLM (Large Language Model) optimization techniques. The ideal candidate will have a strong foundation in tradition SEO best practices, combined with knowledge of how AI and generate models are transforming search and content discovery. If you’re passionate about SEO, AI, and the future of search, and have a proven track record of delivering measurable results, this role is for you.
Key Responsibilities:
- SEO Strategy & Execution – Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
- Keyword Research & Optimization – Perform ongoing keyword and AI-powered semantic search analysis, identifying high-value opportunities.
- On-Page Optimization – Fine-tune meta tags, title tags, header tags, structured data, and content for both traditional search engines and AI-driven discovery tools.
- AI & LLM Optimizations - Optimism content for AI-driven search engines (e.g., Google SGE, Bing AI, Perplexity).
- Enhace visibility within LLM-generated responses (e.g., ChatGPT, Claude, Gemini).
- Apply prompt engineering and retrieval optimization to maximize brand visibility across AI-powered platforms.
- Analytics & Reporting – Monitor and report on SEO performance using Google Analytics, Search Console, and AI-enhanced SEO platforms, providing actionable insights and recommendations.
- Competitor & Market Analysis – Conduct competitor and industry research, including AI content gap analysis, to identify strengths, wea
- knesses, and opportunities.Content Collaboration – Partner with writers and creators to produce high-quality, SEO + AI- optimized content that ranks and appears in AI-driven results.
- Technical SEO & AI Readiness – Ensure websites are optimized for crawlability, indexing, and
- AI-readiness (structured data, knowledge graphs, embeddings).
- Stay Current – Keep up-to-date with SEO, AI, and generative search trends, algorithm updates, and evolving best practices.
Qualifications:
- 2+ years of hands on SEO experience, including technical SEO, on-page, and off-page strategies.
- Strong understanding of search engine algorithms, ranking factors, and AI-driven search dynamics.
- Proficiency in SEO tools (Google Analy5cs, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
- Experience with AI and LLM optimization techniques, including structured data, embeddings, and prompt optimization.
- Strong analytical skills with the ability to translate data into actionable insights.
- Hands-on experience with HTML, CSS, JavaScript, and CMS plaVorms (WordPress, Shopify, Wix, etc.).
- Excellent communication and collaboration skills.
- Bachelor’s degree in Information Technology, Computer Science, Marketing, or a related field preferred.