Please forward you resume to athar@careerpakistan.org and/or atharshah.83@gmail.com
We are looking for candidates for the Manager Geomarketing & Business Analysis position at a Multinational Telecom
Company
Position Title: Manager Geomarketing & Business Analysis
Sector: Telecom
Company type: Multinational Telecom Company
Location: Islamabad
Salary: approx 125K to 225K — may vary
Essential Requirements:
— Experience at Telecom Operator company
— Minimum 5 years work experience
— Experience of working currently in:
Business Analysis and Planning
OR Business Intelligence
OR Pricing
OR Revenue Assurance (with Commercial side background, not technical side background)
OR Fraud Management (with Commercial side background, not Technical side background)
Job Purpose:
Responsible for the Network coverage planning and capacity extension of company nationwide network (Commercial view). Also responsible for providing direction to all other related marketing departments resulting in enhancing organizations revenue and increasing customer base through planning, coordinating and analyzing various factors and providing support to the technical department in effective network rollout resulting in reduction of time of deployment by huge factor.
Principle Accountabilities:
Major Activities
1. Complete Network Strategy deployment plan. Activities involve competition benchmarking, analyzing commercial requirements. Keeping in view companies strategic objectives evaluating nationwide locations for network rollout. Deployment of successful plan results in an
achievement.
2. Closely monitor locations/cities monthly subscriber, sites, sales behavior. Carrying out necessary measures towards ensuring improvement of these affected locations. Revenue improvement, reduction in
customer churn and increase in location wise subs are parameters for achievement.
3. Competition benchmarking and geospatial analysis to highlight out stronghold areas, areas that require immediate attention, areas where competition aggressiveness is observed and carrying out all necessary measures to maintain /enhance our strength.
4. Providing close coordination between the technical , sales and marketing departments towards coverage expansion keeping in view the companies objectives and constraints. Effective communication and quick planning results in better coordination and project success.
5. Lead quality improvement Program
Major Challenges:
1. Since Geomarketing forms a strong bridge between the technical and Sales departments towards yearly rollouts thereby coordinating and in-lining both the technical and sales teams and bringing them under one agreement yet keeping in view organizational objective is a major challenge that is a vital part of my job. Good coordination, extended support, timely feedbacks result in meeting this challenge with success.
2. Ensuring that we remain strong against all our competitors in the market is a major challenge. Competition benchmarking, market insights, Planned rollouts and campaign/promo plan are the key steps which are taken to achieve this challenge.
Key Decisions:
1. Prioritizing a location vs. other candidate areas requires major decision of its inclusion/exclusion in a project phase.
2. Having close insights of the nationwide markets major decision are required to target market for promos and campaigns. Analyzing huge volume of data these decisions are taken and related stakeholders are directed towards successful activities.
Dimensions:
1. Site Wise complete analysis,
2. Customer Behavior analysis,
3. Emerging potential locations,
4. Network traffic & stats
Skills and Knowledge:
— Educational Qualifications: MBA with RF Planning background will be preferred.
— Relevant Experience: Marketing + S&D, data analysis, marketing surveys, research oriented etc.
— Personal Characteristics and Behaviors: Confident and well versed in geospatial domain, supporting nature, data analysis capabilities, product creation and deployment and taking initiative.