Objective

As a marketer my objective is to design and implement strategies which are practical and beneficial proving myself to be a vital asset for the organization.

Work experience

Senior Brand Manager                                                     IMGC Global (Pvt.) Ltd.                                    

Apr ‘15 till Date                                                      “SHAMA” & “BARKAT” (Cooking Oil & Banaspati)

• Brand development – research & development, trade marketing, planning & operation handling to be in-line with the financial and business objectives.
• Distribution channel development and direct interaction with distributors frequently for motivation & business growth.
• Annual business planning including budgeting/forecasting of sales volume.
• Annual budgeting for marketing, BTL / ATL activities

Achievements:
Successfully launched Shama Cooking Oil & Banaspati with new packaging and TVC as national brand

Successful consumer promotion activities within region and product placement with strong image.
Maintaining and increasing numeric distribution with trade marketing.
Group Brand Manager                                                      Wah Brands  (Pvt.) Ltd.                                     

Sept ‘14 till Mar ‘15                                                                    China Grill, Chachajee, Snack Attack

Pakistan & East Africa

• Planning and launching new restaurants across domestic and international territories
• Working with our franchisee and restaurant managers in Karachi, Lahore, Islamabad, Rawalpindi and Multan for all kinds of branding and activation
• Directly supervising events and activation at malls, schools and universities in Karachi, Lahore, Islamabad & Multan
• Liaison / briefing with individual creative and activation agencies for design development and execution of extensive marketing plans and budgeting for China Grill, Chachajee and Snack Attack
• Development of menus and value for money deals and promotions for our restaurants
• Managing the marketing team & develop strategy for promoting the brands through various marketing mediums. In-mall, Press, outdoor, digital, & BTL advertising
• Manage the budget across different marketing channels, monitor & evaluate the marketing campaigns and promotional activities while keeping an eye out for competitor activities covering all aspects

Brand Manager                                                      Adamjee Automotive (Pvt.) Ltd.                                     

Oct ‘13 till Aug ‘14                                            “BOSCH of Germany” (Auto Parts & Power Tools)

Pakistan, Afghanistan & South Africa

• Plan yearly marketing budget and promotions calendar, in order to ensure timely execution and reach.
• Develop and finalize all advertising material from assigned media houses prior to release in order to ensure alignment of campaigns with relative promotions
• Localization of Advertising & Promotional Collaterals from the principal company’s marketing department. Follow up, evaluate and tabulate effectiveness of promotions

Campaigns & Activities:

• Participated in IEEEP exhibition 2013. Received appreciation on behalf of the parent company Bosch – Germany from Mr. Andreas Bodemer in person
• Noroz campaign for Afghanistan including dealer signage designing & installation
• Awareness campaign covering all major markets for the automotive sector in passenger car accessories and diesel spare parts.
• Technical training in Karachi for the Power tools division for 3 days
• Sales promotions strategy and execution for the passenger car accessories(bulbs & wipers)
• Product of the month promotion for batteries,(‘S’ series), for major dealers in major cities
• Branding and POS campaign for awareness – Power tools

Brand Manager                                                                IMGC Global (Pvt.) Ltd.                                    

Oct ‘11 till Sept ‘13                                                  “SHAMA” & “BARKAT” (Cooking Oil & Banaspati)

• Complete ATL & BTL in the Sindh region for Barkat
• Nationwide ATL functions for Shama

Achievements

• Launched -"Barkat" Cooking Oil & Banaspati. With complete new design and packaging, Complete advertising collaterals i.e. POS material, TVC concept development & production, electronic & print media planning and out of home advertising in 2012
• Trade promotion (Retail & Wholesale) inducing a primary sale of 160% growth in sales volume in 2013
• Developed and launched Brand “MULTI” for ready to eat food market of Jordan with complete packaging and designing–registered to Commodities & Services with Office in UAE
• Developed brand “FRYDAY” Cooking Oil for UAE with complete packaging designing

Account Manager                                                             Orient Advertising (Pvt.) Ltd.

Feb’08 till Sept ’11                                                                             Formerly Orient McCann-Erickson (Pvt.) Ltd Affiliate of Carat #1 Ranked Media Network

• Maintaining liaison between clients and the agency, coordinating with clients on day-to-day jobs and take new clients on board
• Preparing and suggesting plans for electronic and print media along with ideas for exhibitions and participation at events etc.
• Developing over all Promotional Campaigns and monitoring their efficacy. Presentation of creative campaigns to the clients
• Planning, Scheduling and placement of ads in appropriate /approved National and Regional Media

Clientele

Walls (Unilever), PSO (Pakistan State Oil), BankIslami Pakistan Ltd., Tibet (Kohinoor Soap & Chemicals), Roche Pharma, DHL Global Forwarding, Regus Business Centre, Sofitel Tower.

Branch Manager                                          BRC (Event Management & Brand Activation)

Feb ’07 till Jan ’08

• Business development and regular follow up with existing clientele regarding their upcoming requirements and proposing them with creative & innovative promotional activities and events.
• Idea generation and presentation for products / projects launch for prospective clients & existing customers.
• Event management from point of idea generation, presentation and execution
• Developed complete feasibilities for projects, events and promotional activities.
• Monitored and managed various departmental teams for individual events. (HR, purchase, ware-house, F&B, logistics, accounts & collection)

Concept Visualizer                                      BRC (Event Management & Brand Activation)                                   

Oct ’06 till Jan ‘07

• Concept development and writing
• Material content management
• Brand activation execution plan

Asst. Sales Operations Manager                                                        R.A Distributors

Nov ’99 till Oct ‘02

• Monitoring the sales of the products
• Assist sales manager in managing sales team
• Documentation and reporting of the problem/issues faced by the sales team
• Market visits to check for quality of service and any complaint

SKILLS

• Marketing planning & budgeting
• Media planning (Electronic & Print)
• Excellent communication & reporting skills
• Team building & management
• MS Office(Excel, PowerPoint, Word, Outlook)
• Creative concept development for advertisements & events (visualization)