- Develop and execute the operational strategy of BT Tribes and all its technology projects. Lead the company and represent it as a premier property management company in Pakistan.
- Spearhead the overall operations of the property portal, its marketing, branding, public outreach, legal compliance and business success.
- Responsible for managing the entire operational cost, budgeting, financial controls, annual profit & loss and advising best future investment possibilities.
- Leading company's business expansion and growth by all means including partnerships, joint ventures and enhanced sales activities.
- Promote and spearhead high performance culture throughout the organization, exercising strict internal financial controls and performance monitoring.

- Responsible for the development and execution of strategic goals and objectives as well as the overall management of the organization.
- Spearhead sales & marketing; oversee operations together with company’s financial planning, budgeting, cash flow, investment priorities, and policy matters.
- Implement an appropriate system of policies, internal controls and procedures.
- Promote a culture of high performance and continuous improvement that values learning.
- Establish and monitor staff performance and developmental goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals.

Represented City & Guilds presence in Pakistan in both the public and private sectors.
- Established country office and implemented administrative, operational, financial and quality procedures/controls for international examinations and country-wide agent network.
- Overall operational management of all TVET qualifications/examinations in the country.
- Successfully launched Secure Test Centre (STC) model for IESOL / ISESOL in Pakistan.
- Advised business development team on high margin TVET qualifications.
- Drive/support each channel in the country as per agreed market data activity plan.
- Developed a cost conscious culture to realize company’s strategic objectives.

Directed management operations of the company on the US east-coast.
- Planned and directed payment processing solutions for credit/debit cards, e-payments.
- Built and led a team of regional managers to significantly expand clientele in the region through innovative, aggressive marketing and setting high individual targets.
- Profitably managed an impressive growth in business during seven years.
- Implemented efficient administrative, reporting and operating systems to achieve objectives.
- Reduced cost of operations by restructuring functions and eliminating redundancies.
- Directed internal and external communications, financial controls; regulated media relations, planned and designed HR management modules and led sales/marketing initiatives.

Planned and supervised consular, administrative and diplomatic matters including immigration, passport/visas, protocol, financial & personnel management and inter-governmental relations.
- Restructured work force and job-description to effect efficiencies and financial productivity.
- Led a 15 member consular team to accomplish record growth in revenues which jumped from $ 80,000 per month to $ 200,000 plus in less than first six months.
- Conducted inter-governmental meetings to promote and negotiate country’s best interests.
- Supervised government protocol in coordination with US secret service.
- Represented the country at the United Nations and numerous city, state and national events.
- Successfully organized cultural awareness programs, exhibitions and performances in
collaboration with prominent US institutions and think tanks.
- Directed a comprehensive community outreach program aimed at facilitating provision of consular services in different cities by setting up temporary camps.
- Maintained effective communication with local electronic and print media; arranged numerous press conferences, briefings and interviews for official dignitaries.
- Won President’s recognition as the Consulate was declared a role model and Pakistan’s best diplomatic mission in the world.

Planned and implemented HR policy and procedures for selection, recruitment, training and
development, performance management and postings/transfers of all diplomatic officers.
- Developed a human resource mechanism facilitating professional training & development,
talent management, performance evaluation, promotions & transfers.
- Supervised all cases for inter-departmental promotion/seniority, inter-ministerial deputation/attachment, appointments, service contracts, home-leave passage, grants, entitlements, personal effects, air-passage, allowances and pension.
- Successfully negotiated and secured lucrative educational scholarships for mid-career officers in reputed foreign universities as part of employee development program.
- Coordinated inter-departmental meetings, briefings and inter-ministerial conferences.
- Directed successful establishment of nine new diplomatic missions abroad.
- Planned and executed creation, abolition and transfer of diplomatic posts.
- Successfully completed with distinction an advanced diploma in Spanish language and Literature from the University of Salamanca, Spain.
- Successfully organized State functions and conducted high profile government meetings.