I am Google and Facebook Ads certified professional and working in the field of Digital Marketing for the last 3 years.
I am currently handling multiple businesses (most of them are e-commerce platforms) with an average Ad spend ranging from $15,000-$20,000 per month. 80% of the budget we do spend on Facebook/Instagram/WhatsApp or Messenger.
I have a knack for observing social platform algorithms and targetting niche audiences with relevant and engaging content. If you are looking to get your brand pushed to the top ranks and improve your engagement or conversion targets, let's connect!
| Last Resume Update | February 26, 2020 |
| Address | Lahore, Pakistan |
| [email protected] | |
| Phone Number | +923339999649 |
Experience
Lead Media Planner and Buyer
Wakhra studio is a digital media agency creating communication strategies and content
Being a Media Planner and Buyer I am:
– Managing Paid Campaigns: Improved brand awareness, campaign positioning and sales by the successful implementation of client-centered campaigns on social platforms
– Managing monthly Ad spent $15,000 - $20,000 on an average (Spending 80% on Facebook Ads)
– Leadership: Managed a team of marketing professionals to ensure the success of digital campaigns
– Monitoring & Reporting: Organized and analyzed campaign data to deliver meaningful insights to clients
– Inter-Department Communication: Maintained strong communication and collaborated with community management, creative and design department in overall campaign strategies
– Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, Ads and referral programs
Customer Sales Representative
– Business Development & Sales: Converted website potential leads into customers by cross-selling client services through live chat portals
– Quality assurance: Assured customers remain satisfied at all times by delivering high service and product value
– Target oriented: Achieved monthly targets and quotas assigned by team leads
Email Support Executive
– Business Development & Sales: Converted website potential leads into customers by cross-selling
– Uber Drivers Support: Addressed MENA (the Middle East and North Africa) region’s Uber drivers’ queries via email support
Education
Advanced Digital Marketing Training Program
Completed the Advanced courses for:
– Facebook Marketing (Facebook Ads, Instagram Ads, WhatsApp Ads, Messenger Ads)
– Google Ads (Search Ads, Display Ads, YouTube Ads, Shopping Ads)
– Email Marketing (Mailchimp)
– Website Planning & Creation (WordPress)
– LinkedIn Ads, Twitter Ads
Bachelor of Science in Chemical Engineering