Senior Marketing Manager Ref: JS0711L054

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One of our Clients is looking for Senior Marketing Manager for the following role.  
POSITION TITLE
Senior Marketing Manager
POSITION BASED IN
Karachi – Pakistan
CLIENT’S DETAIL
Automotive Sector
GENDER
Equal Opportunity Employer
PROFESSIONAL QUALIFICATION / COMPETENCIES
·         Marketing graduate from a Top Tier University with 10 – 12 years of significant experience in marketing preferably with an MNC Conglomerate.
·         Strong conceptualization skills and ability to convert plans to action
·         Ability to assess impact of work, its criticality and consequent prioritization
·         Exceptional interpersonal skills – a temperament that is personable, energetic, responsive, and confident.  Along with cultural sensitivity and work as a team player. 
·         Strong organizational skills and the kind of personality that is attentive to detail, good at multitasking, exhibits excellent verbal and written communications skills.
PROFESSIONAL EXPERIENCE & JOB RESPONSIBILITIES
·         Responsible for managing the marketing team who will provide full marketing mix support to the relevant brands within the marketing budget.  This is to include the full range of media – Print, web, OOH, radio, DM, POS and TV and sales support collateral.  
·         The key accountabilities of this role will include:
o    Developing and delivering the advertising and promotional functions of the brand including:
§  Press Advertising
§  Radio
§  DM
§  POS
§  OOH
§  Events (Motorshow, launches etc)
·         Developing and delivering launch activities for the brand. 
·         Launch activities to be to consumers, media and internal sales personnel.
·         Managing marketing budget, ensuring efficiency of spend.
·         Managing marketing support. 
·         Recommends strategies to build the Brand while increasing retail traffic to the dealers.
·         Working with Senior Management, develops and implements national, regional and local advertising plans and budgets
·         Directs, coordinates and works with the Advertising Agency and Media buying group
·         Recommends and manages all national promotions, events and sponsorships
·         Plans, develops and oversees activities with media representatives and other public contacts in order to build the Brand awareness through third party publications
·         Prepares content, line-up and pricing of all brands for Executive approval
·         Recommends yearly sales objectives  and sets the monthly sales targets for dealers for Executive
·         Coordinates all training material for sales consultants at dealerships
·         Responsible for product content on brochures.
·         Creates the advertising offers and checking the accuracies of retail offers
Please send your resume at farrukh.siddiqui@eswpak.com before July 23,2011 in WORD FORMAT .Incomplete or Irrelevant CVs will not be entertained. Please mark the title of the designation and the preferred city applying for in the Subject line

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