These days, starting a blog is easier than ever. Platforms like WordPress and BlogSpot allow anyone to publish posts within minutes. For students and job seekers, a blog can seem like a powerful way to showcase skills, demonstrate industry knowledge, and even stand out during the job search process.
Some candidates mention their blog in interviews, while others link it in resumes or cover letters. At first glance, this seems like a smart self-marketing strategy—but is it really a good idea?
The short answer: usually no.
The long answer: it depends on whether your blog meets strict professional standards. Let’s break it down.
When a blog can help your application
If your blog is high-quality and directly relevant to the field you’re pursuing, it can highlight your passion, expertise, and commitment. For example, if you’re applying for a marketing role and run a blog analyzing digital campaigns, that could strengthen your case as a candidate. In this scenario, your blog works as an extension of your portfolio.
When a blog can hurt your application
Unfortunately, most personal blogs create more risk than value. Here’s why:
- Unprofessional content – Even one old post with casual language, rants, or poorly written ideas can overshadow years of quality writing. Recruiters may find it, and it could cost you the role.
- Off-topic posts – A professional blog must stay focused on your industry. Random posts about unrelated interests, or sensitive topics like politics or religion, can work against you.
- Lack of originality – If your content simply repeats generic advice instead of offering fresh insights, it won’t add value to your application.
- Poor design or spam – Outdated layouts, distracting ads, or unmoderated spam comments can make you look careless or unprofessional.
The bottom line
Only share your blog if it is consistently professional, well-designed, highly relevant to the role, and free of questionable content. If your blog doesn’t meet every one of these standards, it’s safer to leave it out of your application. Instead, focus on strengthening your resume, LinkedIn profile, and portfolio—tools that employers actually expect and trust.
Conclusion
While blogging can be a great way to express your ideas and showcase expertise, it’s not always the right tool for your job application. Unless your blog is polished, focused, and adds genuine value, it’s better to leave it off your resume. In the competitive job market, your goal is to eliminate risks, not introduce them. Use your blog as a learning and growth platform, but rely on proven professional channels to make your strongest impression.