Marketers understand branding; they know that great branding brings together all the key attributes that make their product distinctive. Personal branding isn’t that different. Every student or work professional is known for being a certain kind of person with a certain set of qualities that makes them great at a variety of things. Recognizing these traits in yourself and articulating them clearly and succinctly is the beginning of a personal brand.

Personal branding is over how you package and present yourself and your career to others, in specific recruiters.

What do I involve in my personal brand?

A personal brand requires including information about who you’re, what makes you special and clearly show where are you heading.

Why do I require a personal brand?

A credible personal brand has the capability to open doors for you and develops new job opportunities. It can be a valuable asset in the job search procedure if it is created properly.

So how do you go about developing a personal brand? Generally, there are top four key things you require doing:

• 1. Establish a Personal Vision Statement

There are two key components to consider about when creating a personal vision statement for yourself. You require to clearly defining who you’re and what you’ve to offer your target market.  This takes a bit of thinking. It is a good idea to initiate by taking some time to list what you believe are your:

Key values – These can involve things such as intelligence and achievement as well as family and community.

Key Personality Traits – How would you explain yourself? How would others describe you? Try and list the five stand out qualities that describe you. It can involve things such as creative, open minded, thorough etc…

Things You’re Passionate About – These might seem similar to your core values but can involve all aspects of your life like family, sport, travel and hobbies

Once you’ve these lists completed, utilize these qualities to fill in the sentence below.

I am best known for _______ and _______. I am passionate about  _______ and ________ and by using ________ and _______ I provide _______ and ______.

This isn’t the exact language, but it will assist you to filter your key attributes into a coherent vision. Once this is complete, spend some time on the language and crafting the sentence into a compelling vision statement.

You do not have to struggle through this alone; you can borrow ideas from others. There are several instances of personal vision statements online.

• 2. Recognize Your Target Market

You can’t be all things to all people, which is why it is actually significant to develop a clear vision of who your target market is. If you’re looking for a new job, then your target market might well be recruiters and/or your new boss. If you’re settled in your present role, then your target market might be your current boss, external clients or sales targets. Think about who you are attempting to reach and keep them in mind as you establish all the elements of your personal brand.

• 3. Optimize Your Work Related Social Assets

When you’re creating a personal brand, you require linking all of your key assets together and presenting them in the most effective way possible to your target market.  Before you even think about linking entire your assets, you require ensuring that those assets are working for you and not against you. Twitter and LinkedIn are the two social assets most likely to assist your job search process, so focus on optimizing those first.

• 4. Register All Important Assets 

Once you’ve a personal brand vision you’re happy with and you have optimized all your social assets you can register or develop all the key assets that will promote your personal brand. These assets will be the vehicles you’ll use to promote your personal brand to your target market. They are most mostly personal websites, landing pages, blogs.

Once all these assets are developed, link them all together with a personal landing page.