If you’re applying for jobs, especially as a student or early-career professional, you should always be ready to answer the interview question, “What fascinates you about our products?” This question might sound simple, but your response reveals how well you’ve researched the company and whether you’re genuinely excited about what they create.
Why Employers Ask “What Fascinates You About Our Products?”
Hiring managers ask this to see how much effort you’ve put into learning about the company and whether your enthusiasm aligns with their mission. They’re looking for insight, not just a product list.
Weak vs. Strong Research Answers
If you were interviewing at Apple with minimal preparation, you might say:
“I think the iPhone is a great phone, and the iPod is a good music player. I’ve heard Macs are expensive but solid.”
This generic answer is forgettable.
A strong research-based answer might be
“What fascinates me about Apple is its ability to create demand rather than just respond to it. Products like the iPhone and MacBook have redefined how people work and communicate. That visionary approach inspires me, and I’d be proud to contribute to such innovation.”
This shows genuine understanding and connection to the company’s values.
How to Prepare for the Question
- Go beyond product names: Analyze how they solve problems or change industries.
- Connect with values: Innovation, sustainability, customer experience—show alignment.
- Be specific: Mention features, designs, or unique qualities.
- Add your perspective: Share why their products excite you personally and professionally.
Conclusion
The question “What fascinates you about our products?” is your chance to stand out by demonstrating knowledge, curiosity, and alignment with the company’s vision. For job seekers and students, it’s a golden opportunity to make a lasting impression. Do your homework, think critically, and speak with conviction—your preparation will set you apart from other candidates.