• Successfully developed & trained diverse sales team of Regional Heads, Regional Managers & Area Managers.

• Efficiently managed entire sales & distribution function, developed 2000+ Samsung/Huawei dealers’ network.

• Interviewed, hired, trained, coached & mentored retail & sales team to continuously exceed departmental goals.
• Developed, implemented & facilitated cross functional sales & distribution and sales operation planning process.

• Strategized and implemented multiple sales & marketing promotions focused on new market development.

• Succeeded multiple retail projects & synergized the regional sales teams for the execution of national sales plan.

• Analyzed market coverage gaps & explored opportunity areas in consultation with the relevant stakeholders.

• Established business relationship & efficiently handled channel compliance through adherence of company SOPs.

• Developed MBB business strategy & successfully managed entire S&D function, implemented SOPs & policies.

• Developed multiple sales channels i.e. 320 Franchises, National Distributors, Dealers & Retailers network.

• Increased market penetration & market share for ZONG 3G/4G MBB (Mobile Broadband) devices & cell phones.

• Synergized with regional sales & operations team for efficient execution of MBB & smartphone business.

• Successfully launched multiple collaborations with mobile phone manufacturers & distributors for high ARPU.

• Developed diverse teams of sales, distribution, trade marketing, direct sales and alternate sales channels.

• Directly involved in recruiting, training & development, supervising & appraising the sales & distribution team.

• Surpassed annual sales & revenue targets (KPIs, KCIs, KHIs) & continuously achieved desired business growth.

• Devised regional business plan & restructured sales operations with standardized SOPs, procedures & policies.

• Analyzed channel partners performance in terms of their KPIs achievement, area development ensuring ROI.

• 100% achieved of annual KPIs (Gross Adds, MNP, Net Addition, Recharge Issuance/Loading, VAS, BLB, Channel).

• Synchronized with other departments i.e. Marketing, Administration, Engineering, Finance, Legal, IT and HR.

• Developed on-going product and sales training program that enabled the sales team to achieve their KPIs.

• Created and developed new revenue streams by developing strategic business partners & market key players.

• Developed & trained the sales team to efficiently manage lubricant dealers, retail, fleet & industrial customers.

• Developed strong customer base and sales channel partners to meet all sales forecasts & budgeted sales targets.

• Launched state of the art lubricant facility to achieve sales growth & to improve company brands image.

• Organized trade meetings and multiple trade events along with distributors & dealers for customer awareness.

• Frequently visited all the dealers, retailers, industrial clients & fleet customers to ensure standard services level.

• Successfully launched new brands, products & services in various cities on my region with great success.

• Successfully launched Telenor franchises in Central-I (Lahore) and Central-II (Faisalabad) regions.

• Established a network of 20 franchises with model distribution houses in all the four districts of SGD Division.

• Supervised vast network of company franchises & developed their sales, customer services & operations team.

• Implemented highest standards of product availability & visibility at retail network, franchises & walk-in centers.

• Continuously worked for retail channel development & business growth to achieve desired revenue targets.

• Conducted franchise staff trainings for better product knowledge, awareness of systems, procedures & SOPs.

• Managed new products & services launch in various cities, also designed and executed different trade promos.

• Supervised the project of market survey & retail sales study conducted by ACNielsen for Telenor Pakistan.

• Hired, trained & developed sales & distribution team, motivated channel partners for achieving sales volumes.

• Developed & managed a chain of 16 company distributors and established their model distribution setups.

• Selected, trained, supervised & motivated distributors sales force to achieve company business objectives.

• Planned & executed various sales promotional activities, town storming and other trade events to boost sales.

• Extensively visited the retail market for selling, merchandising, launching and re-launching company products.

• Achieved maximum market share through high level of product availability & visibility (SCOs) at retail channel.

• Conducted market surveys, performed retail sales study, market potential analysis to achieve sales objectives.

• Hired, trained & developed FMCG sales people to consistently exceed personal & departmental sales goals.

MBA - Marketing

Diploma Information Technology (IT)

Masters (Economics)