Skilled in creating and managing paid ad campaigns using Meta Ads Manager. Experienced in audience targeting, retargeting, campaign structuring, budget allocation, and performance tracking to optimize ROAS. Proficient in building custom, lookalike, and retargeting audiences to support cold-to-hot funnel strategies for eCommerce and service-based campaigns. Able to interpret key metrics (CTR, CPC, CPM, ROAS) to evaluate ad effectiveness and make data-driven optimization decisions.