Areas of Expertise:

• More than 20 years of successful experience in Customer Service, Sales and Marketing.
• Extensive experience in Leadership, People Management, Planning, Project Management, Training & Development.
• Exceptional ability to multitask, analyze data and work in a fast-paced environment. 
• Negotiation, Budgeting and Conflict Management skills.
• Extensive experience of Financial Markets and Market Analytics.

Highlights

• Has spent years developing several interpersonal methods that are proven to work
• Very strong team player and able to work alone
• Discreet employee who is able to keep company information confidential
• Excellent interpersonal skills with clients
• Exceptional deal closing skills
• Dedicated employee who puts in very long hours where needed
• Managed 20 million dollars portfolio in 2016 - 2018

Work Experience

Edge & Chase Global Marketing (Pvt.) Ltd. - Chief Executive Officer

October 2018 – March 2020 

• Conceptualizing company 
• Establishing awareness regarding financial products 
• Developing a core team 
• Training the team on the different areas of the business
• Organizational structuring 
• Recruiting of staff and expanding of organization
• Raising awareness regarding financial investment plans
• Guiding and offering consultation to clients

Bullseye Wealthshop Investment USA/UAE – Head of Forex Global Markets Sales

May 2015 - September 2018

• Critical role in establishing the Global Markets sales strategy, cross product (FX, Derivatives) and cross-sector (US Corporates, Middle East, Commercial and Retail).
• Collaborated with senior management across the Group and Securities platforms (Flow Trading, Institutional Investor sales) to drive effective alignment in our go to market client coverage strategy.
• Oversee desk activity across the east and west coast, ensuring effective secondary sales coverage. 

Responsibilities included:

• • Providing leadership and product expertise to high value clients and trading accounts.
  • Providing direction to desk heads on complex structuring and pricing of trades in line with client needs.
  • Worked with Global and Regional senior management to build and execute secondary markets sales strategy for the Middle East.
  • Driving market share, promoting cross-selling of BWG products/ services to support sustainable long-term business flow.
  • Lead and managed the sales & introducing brokers teams.
  • Was accountable on executing of Critical Talent Development, Performance & Reward and I&D processes.

Gallivant Solutions Inc. - Chief Training & Strategic Officer

Apr 2013 – Apr 2015

• Conduct training sessions, workshops, youth events & seminars
• Train individuals & corporate teams on: Time management, work life balance, conflict management, building relationships, overcoming sales objections, business succession planning, teamwork & team building, women in leadership, goal setting & getting things done, increasing your happiness & personal productivity, communication excellence and effective leadership. 
• Supervise the day-to-day running of the business
• Recruit staff
• Provide consultancy to corporate market 
• Develop successful organizational structure

RadioActive96 Fm – (Vectracom) - GM Operations / Sales / Marketing:

Aug 2011- March 2013

• Responsible for the entire Radio Operations, Budget Management, Policy Formulation and Contract Negotiations.
• Implementation of Operational Procurement procedure for the group and consultation on Operational systems.
• Establishment of new systems and training of Key Users.
• Training & development:

• Sales and Marketing teams to achieve regular targets.
• Procurement and vendor management teams on negotiation and conflict resolution.

• Implement changes to reflect new Operation Systems and Strategies.
• Involve in decision making for smooth operations and effective productivity of all departments.
• Ensure the entire merchandising calendar and lock proper vendors as per procurement needs. 
• Explore new venues to generate more opportunities for the target market to connect and tune in and for the agencies to invest more in our programming content.
• Planning the entire ATL / BTL campaigns for the group.
• To increase the Wallet Share by increasing the Mind Share of the listeners and clients through best marketing and promotion strategies.
• Involve in Cost reduction and resource allocation initiatives.
• Creative Leadership – managing and advising my Team and motivating them always.
• People Management – have managed teams of multi staff in multi-project environment.
• Project and Production Management – report directly to the Management Committee on all operations and production related activities.

• Managed all projects and ensured achievement of all performance objectives of project.
• Coordinated with various marketing, production and engineering teams for new launched and changes required in projects. 
• Scheduled budget for projects and ensured cost according to it. 
• Developed and managed all project plans. 
• Monitored customer care production with help of feedback, resource planning and 
  ensure all metrics are achievement in the defined timeframe for the project.

Burj Bank – Vice President – Head of Service Quality Unit:

April 2011-Aug 2011

• Ensured all staff in the client service team was properly inducted. 
• Integrated the Quality Assurance framework for the entire bank.
• Close coordination with vendors & procurement team for proactive merchandising needs especially at the time of rebranding phase of Dawood Islamic Bank to Burj Bank. 
• Coordinate with all areas of the bank to ensure quality service standards were maintained.
• Follow up with suggestions to improve service standards.
• Improve Systems & processes to ensure brand equity & profitability by reducing reputational-based damages /customer attrition.

• Maintained zero tolerance for audit/ compliance issues related to Quality Assurance deliverables. 

• Managed 3rd party QA initiatives and stakeholder relationship – Vendor Management
• To highlight product/ process gaps and core competencies to support in prioritizing business building/ Product management and process improvement initiatives.

Humara FM 94.6 – Group Head Programming, Sales & Marketing & Senior RJ:

Aug 2009 – March 2011

• Involved in Strategic, Tactical planning, Target Marketing & Penetration. 
• Sales & Marketing Team Training Supervision. 
• Conduct current market research, audience analysis, focus groups and competitor information to determine project requirements.
• Creative Leadership – managing and advising the team in radio programming, sales & marketing.
• People Management – managing the complete work force of the Radio Channel.
• Closely monitor all the needs and requirements of the employees to ensure best productivity and results.
• Day to day briefings and meetings with the programming managers and radio jockeys to give them a moral boost and knowledge where needed. 
• Competitive Programming, Sales & Marketing Analysis 
• Budget Management & Policy Formulation 
• Contract Negotiations
• Internationalization – planning productions for multi-territory and multi-character-set implementation, across diverse organizational structures.
• Content Research & Development – work with technology and creative teams.
• Responsible for the growth of the company and employees.

Hum Tv – Copy Writer, Voice Over Artist, Programming Manager:

June 2007 – Aug 2009

• Establishing copy writing of ongoing and new programming for Hum Tv & Masala TV.
• Done day to day voice overs for Hum Network programming.
• Played a very important role with the Hum Tv Morning Show creative team for better ratings.
• Taken creative initiatives for Hum Network Music Channel – Oye Tv.

ABN AMRO Bank- Senior Credit Analyst Unsecured Assets:

Aug 2004 - Aug 2006

• Allocated to ABN AMRO Bank consumer risk management department by third party credit & Commerce.
• Responsible to supervise the team of fresh analysts and pre screeners.
• Providing solutions for maximum business & growth.
• Ensure quality loan disbursements.
• Ensure TAT & Policy requirements.

Harvest Topworth International-Senior Business Executive Forex Markets:

Aug 2001 - Jul 2004

• Responsible for monitoring changes to larger currencies and reporting changes, as they happened to trade floor.
• Assisted in developing marketing materials used to bring in new clients.
• Assisted in developing training materials used to help new traders understand the way the company does business.
• Responsible for executing high volume currency transactions for clients throughout the day.
• Became known to limiting risk and developed an extensive network of referred clients.
• Assisted in developing trading techniques that were used by every trader in the company to increase profits by as much as 40 percent.
• Responsible for trading for client list and actively growing that client list to create more revenue opportunities.

Honors & Award:

• Successfully organized theater play in three cities on launching of Toyota Fortuner 2013 for TPL Insurance.
• Successful theater actor and director.
• Successful Radio Jockey for 7 years.
• Leading Motivational Speaker.
• Successful Organizer Award- Rebranding event of Burj Bank.
• Country Credit Analyst Award 2005- ABN AMRO BANK.
• Best Impressionist Award- ABN AMRO BANK.
• Star Employer for the Year 2002- Harvest Top worth International.
• Parade Commander- NCC
• President Dramatic, Cultural, Islamic, English and Welfare Society- Scholars Collage of Commerce.
• Chief Proctor- Scholars Collage of Commerce.

Academic Background:

• University of Punjab                2005

Bachelors in Arts 

• Scholars Collage of Commerce            1998

Intermediate in Commerce

• Garrison Boys High School                1996

Matriculation – Arts

*References will be furnished upon request.